A prototype planning asset for turning expert knowledge into a gated digital program: public offer flow, member journey, curriculum structure, resource library, checkout/application path, admin workflow, and handoff plan.
The way the editorial grid lets Teri’s work lead while the oversized name anchors the page feels beautifully restrained. Nice balance of art direction and a usable Webflow portfolio structure.
A client shouldn’t have to learn Webflow just to publish their next case study.
On a recent build, I spent a lot of time on the CMS: setting up reusable blocks and the logic that lets the team update content without rebuilding pages.
The tricky part is deciding how much control to give them. Too little, and every update becomes a request. Too much, and they’re suddenly responsible for the layout.
I want them to open the CMS, know what to do, and get on with their day. There’s a fair amount of work behind making that feel simple.