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THE EDIT — The Finishing Touch
A small everyday gesture becomes a fashion story.
For this independent AI-assisted advertising concept, I built a 15-second film around one burgundy handbag: the moment it is picked up, the texture of its leather and hardware, its movement alongside a tailored coat, and a quiet final product reveal.
The creative focus was product continuity, purposeful camera movement and a clear sequence of actions. Close-up details alternate with lifestyle shots, while warm architectural light and a restrained soundtrack bring the scenes together.
Creative direction: burgundy, charcoal and warm stone; tactile materials; understated movement.
Deliverable: a vertical 1080 × 1920 film with sound, created for a seasonal fashion campaign concept.
This piece explores how AI-assisted production can support product storytelling for fashion, accessories and eCommerce brands.
Planning a Black Friday campaign or a new collection launch? I can help with product videos, advertising visuals and landing-page design. Send me your product, brand assets and brief to discuss the scope.
THE EDIT is a fictional brand. This is a self-initiated portfolio concept, not commissioned client work.
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Can you tell this product video was made with AI?
I created this SEIG product video using AI, exploring how AI video generation can transform product advertising. Using Flowbygoogle and Chatgpt
I create AI-powered product videos for brands looking to promote their products with eye-catching visuals. send me a DM. Let's bring your product to life.
#AIProductVideo #AIAdvertising #ProductVideography #AIVideoGeneration #DigitalMarketing #AIVideo #ProductAdvertising #AICreator
