The sound behind the symbol.

A preview of the visual identity for La Original, a brand that has connected musicians with authentic instruments and trusted brands since 1979.

The identity begins with a simple observation: instruments may change, styles may evolve, but they all share the same purpose.

Sound.

The symbol combines the initial O from Original with expanding sound waves, expressing the moment where every musical experience begins. It avoids representing a single instrument because the brand has never belonged to just one. It belongs to everything that makes music possible.

Its simplified form allows the symbol to adapt across every touchpoint while preserving its clarity over time.

Like music itself, the symbol is not only meant to be seen.

It is meant to be felt.

Killer identity work. "The sound behind the symbol" is such a clean thread to build a brand around, you can feel the intention.

𝐅𝐨𝐫 𝐭𝐡𝐞 𝐑𝐞𝐧𝐨𝐢𝐬𝐞 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐦𝐞 𝐚𝐧𝐝 @Yanush Zetea 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐰𝐡𝐞𝐫𝐞 𝐬𝐮𝐝𝐝𝐞𝐧𝐥𝐲, 𝐭𝐡𝐞 𝐞𝐩𝐢𝐜 𝐬𝐚𝐦𝐮𝐫𝐚𝐢 𝐮𝐧𝐢𝐯𝐞𝐫𝐬𝐞 𝐬𝐭𝐨𝐫𝐲 𝐰𝐚𝐬 𝐦𝐚𝐝𝐞 𝐛𝐲 𝐭𝐢𝐧𝐲𝐦𝐢𝐧𝐝𝐬. [𝐃𝐢𝐫𝐞𝐜𝐭𝐢𝐨𝐧] We wanted to create a short that feels like a serious cinematic legend, but is secretly built around something much more playful. We started with the idea of two different worlds: one epic, dramatic, full of tension and mystery - and another one cute, unexpected, and almost too powerful for its size. Every frame had to build curiosity, like the viewer is following something important, while the real idea stays hidden underneath. That contrast became the heart of the project: a huge story controlled by tiny baby bosses - Maxim and Yanush (so yeah, it's just ourselves). [𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰] For this submission, we developed: • Story Concept • Short film itself • Characters with FacePass from two universes • Scene Concepts • Transfered real location (my room) into AI scene • Website presentation (will be in the comments) • P.S. and even some backstage video to demonstrate our workflow ;) [𝐇𝐨𝐰 𝐰𝐞 𝐮𝐬𝐞𝐝 𝐑𝐞𝐧𝐨𝐢𝐬𝐞] Renoise became our creative control room for the whole short. We used it to explore characters, scenes, moods, and story beats until the film started to feel like one connected universe. The Renoise Canvas using went pretty smooth, and it helped us to achieve the goal that was simple: make something visually cinematic, easy to follow, and original enough that the final feeling stays in your head after the video ends. Renoise FaceSwap - is a good feature to protect faces of a real people so we generated all content in canvas to got all assets approve. [𝐓𝐡𝐨𝐮𝐠𝐡𝐭𝐬] During creating the video we tried to make each of our prompt precisly good so it match how we visualised it in the mind. It was excited to see some concepts and close-ups in the viddeo that Renoise generated itself, so Seedance also played a huge role in the art direction lol.

Let's go broski! Great video! Love the backstage though