“That could be cool” turned out to be a pretty good career plan. This video is where it took me after 9 years.

I’d just started in motion design and wanted to play with interfaces. UI animation wasn’t much of a trend yet. I was curious what I could do with it.

One project led to another, and eventually I was making videos for SaaS and enterprise teams. The further I went, the more interesting it got. I started understanding the products behind those screens, finding the stories, knowing which details deserved attention.

All of that comes together in this video. It’s pretty cool to look at it and remember how casually the whole thing started.

Give your “that could be cool” idea a real shot. Mine had a lot more in it than I could see at the beginning.