YouTube has one of the most recognizable logos on the internet. So the challenge isn't to make it...YouTube has one of the most recognizable logos on the internet. So the challenge isn't to make it...
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Harsh Sam
• Aug 17
YouTube has one of the most recognizable logos on the internet.
So the challenge isn't to make it different.
It's to make it feel more refined without losing the recognition billions of people already have with it.
This concept explores a softer icon, cleaner proportions, and a more balanced wordmark while keeping the play symbol at the center of the identity.
The goal wasn't to reinvent YouTube.
It was to ask a simple question:
How much can a world-famous brand evolve before it stops feeling familiar?
I'd love to know what you think.
Would you keep the current identity, or move toward something like this?
Brand Design
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