The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Most websites don’t fail because of bad design. They fail because nobody checks how they look to machines.
We obsess over the human experience but forget that Google and AI crawlers see something completely different. Lately I’ve been asking myself: how do I actually look at my site the way a machine does?
Here are the tools I keep coming back to:
Google Lighthouse. Performance, SEO, accessibility. The basics, but still underrated.
HeadingsMap extension. Instantly shows your heading structure. A lot of beautiful sites are a semantic mess.
Ahrefs Site Audit. Practical for catching structural issues at scale.
Screaming Frog. Brutally honest about what your site is leaking in terms of crawlability.
Cloudflare Observatory and AI readiness tools. Good for understanding how machine-readable your site really is beyond classic SEO.
Most developers still optimize for ranking. But we are moving into a world where AI agents read, summarize and recommend sites directly. The question is not just about ranking, it is about whether your site can be understood without a browser. Not design, not branding. Just structure and clarity.
What tools are you using right now? What am I missing?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
57,000 Google impressions in just 90 days.
That's what happened after implementing a Local SEO and AI search optimisation strategy for a Surrey removals company.
Read the full case study:
https://nicedigitalstudio.com/post/57-000-google-impressions-in-90-days
#LocalSEO #SEOCaseStudy #AISEO #SearchVisibility
Great 👍
Not everything I build lives in Framer.
This one's a code project: I rebuilt Payy's React marketing site — a stablecoin payments company — from the front-end up. New typography system, a reusable motion foundation (scroll reveals, animated stats, page transitions), a handful of custom components, and a footer with proper parallax. All hand-written, no UI framework doing the heavy lifting.
I ran the whole build through Claude Code, which is where 15 years of front-end experience actually pays off — I'm not prompting and hoping. I know what good motion feels like, how to keep things performant and accessible, and where the real work is. The AI moves fast; the engineering judgment is mine. I also work fluently with MCPs like the Figma MCP, so I can pull straight from design files into clean, accurate code.
If you've got a Figma design that needs to become a real, performant site — in React, not just Framer — that's squarely my lane. Happy to talk through what you're building.
Clean UI👏
When users don’t understand the process, they don’t continue. For the 7Sage project, I designed a “How it works” section that removes guesswork and uses a clear visual structure to make the flow easy to follow.
Have you ever abandoned a website simply because the process wasn't clear?
Awesome design !
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?
