A Beautiful funnel for elite athletes, combining luxury editorial design, technical performance storytelling, and a personalised assessment
would you love this as your funnel?
A personalised assessment gives the funnel a more concrete next step than a general enquiry. I’d explain the time it takes and what the athlete receives afterwards before the first question. That helps someone decide whether to begin, while setting a clear expectation for the follow-up.
We kept zooming in on a planet until it didn't fit on the phone.
A ringed gas giant grows until it fills the whole screen and lands on a deep boom. It's drawn in text characters, one per cell, against black space.
It's 11 seconds, and the sound is ours too.
What should we fly past next?
The whole code garden: https://contra.com/p/oRob3r7o
https://givemeprompts.com/lab/
I’d add one test before sending traffic: submit the opt-in with a fresh email, check the freebie delivery, then follow the sales-page CTA through checkout. The pages can look finished while a tag, email or access rule still breaks the journey.