Most creators with premium services make the same mistake: they try to sell a 2K+ offer with a personal brand that looks like a side-project. That was Brewit’s situation. He had a powerful service for YouTube creators but the perception, structure and identity around it didn’t match the value. So here’s what we did: 1. Shift from personal brand → agency identity. A structure that reinforces authority, not personality. 2. Built a concept around “brewing”. Good work takes time, intention and process. The brand needed to communicate craftsmanship, not speed. 3. Visual system: – warm, earth-based palette – handcrafted typography feel – modular illustration system to scale new offers Result: A personal brand turned into a solid, scalable agency with a clearly justified premium ticket at first glance.