Most AI features that wow people in a demo quietly fall apart in week two of production.
The demo works because it ran on three clean examples. Production breaks because:
– no cost controls, so token spend balloons
– no guardrails, so it confidently answers things it shouldn't
– RAG that retrieves the wrong chunks and sounds certain anyway
Shipping AI isn't a prompt. It's evals, fallbacks, retrieval quality, and a token budget — the same discipline as any other system.
17 years of building software taught me that "it works on my machine" applies to AI too.
What's the most painful AI-in-production lesson you've learned the hard way?
Ledger — AI CFO Platform
Ledger is an AI platform that acts as an always-on Chief Financial Officer for founders — connecting to accounts, learning cash rhythm, and surfacing risks before they become real problems. I designed the full landing page.
My role: UI/UX Design
Scope: Landing page
Financial tools for founders usually feel either cold (dashboards) or intimidating (accounting software).
For Ledger, we borrowed from old-world institutional finance instead — serif type, oil-painting textures, classical architecture — so an AI CFO feels like real authority, not another app.
Built this over a weekend as an experiment with AI-assisted design and development.
Duo Case is an absurd concept for turning two iPhones into a very unofficial foldable iPhone. The goal was to see how far AI could accelerate the process while keeping creative direction, design decisions and final execution in human hands.