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Complex products don’t need to feel complex.
As SaaS and AI products grow, more features, data and workflows often create more friction — not more value.
Good product design should help users understand:
→ what matters now
→ what to do next
→ what can wait
→ what decision the data supports
This carousel breaks down how I think about hierarchy, clarity and decision-making in complex products.
I design SaaS, AI products and dashboards with one goal: turn complexity into a clear, intuitive experience.
Open to product redesigns, design sprints and ongoing collaborations.
The network for creativity
Join 1.25M professional creatives like you
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🔥 If you were building an AI Wellness Companion today, would you design a feature or a brand people could actually form a relationship with?
I explored two directions for the same product.
🅰️ Emotional Companion
Built around context, continuity and the feeling that it remembers you.
🅱️ Character Led Companion
A recognizable character that becomes the emotional anchor of the product.
Imagine you’re the founder. Which concept and character would you bet the brand on for the next few years?
Which feels more distinctive, memorable and scalable?
👇 A or B and why?
#AI #WellnessApp #AICompanion #ProductDesign #MobileAppDesign #BrandDesign #UXDesign #HealthTech #AsolDesign
30 voted
39%
46 voted
61%
76 votes
Closed
Character definitely wins here. I think it's like verion2.0 of the emotional one.
A product can be powerful and still be difficult to understand.
For this concept, the product had a lot going on.
My job was to simplify it without making the product feel simple.
I focused on:
→ finding the core value
→ removing unnecessary information
→ creating a clear visual story
→ using motion to make the product instantly understandable
Here are 4 frames from the concept.
I make product, launch and feature videos for SaaS and AI companies — turning complex products into simple, exciting stories.
Really inspiring work! 🌈
Most consulting sites try to look impressive. This one tries to look trustworthy.
Hallam, a Framer template for boutique advisory firms. Work in progress. ✨
The arches in that hero shot do a lot of the trust-building on their own, they read stable and established without a single line of copy yet. Was there a version of this template that leaned harder into typical consulting-site cues, like team headshots or client logos up top, before you stripped it back to this?