Working on the hike cards for Trova and ended up exploring two different directions. Card 1:Working on the hike cards for Trova and ended up exploring two different directions. Card 1:
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Working on the hike cards for Trova and ended up exploring two different directions.
Card 1: More UI-focused — immersive imagery, stronger visual impact, cleaner aesthetic.
Card 2: More UX-focused — information is easier to scan, content hierarchy is clearer, and the CTA feels more accessible.
If you had to choose one for a hiking/adventure website, which would you pick and why?
Curious how other designers balance visual appeal vs usability.
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