With one eye on reducing ocean waste and the other on reducing endless snack-shopping trips for parents, SnacksSolved created the first zero-waste snack subscription service. They wanted it to feel like big news!

We gave this clever solution tons of personality. Hand-lettered the logo to reflect snack-hunting kids, designed it as a tight unit that's both strong and easily reproduced, then added a subtle checkmark: problem solved!

Playful custom illustrations liven up all brand materials, while the color palette was plucked straight from the ocean, skies and sunsets of the west coast.

Deliverables: Brand identity, hand-lettered logo, custom illustrations, brand guidelines. wearesobi.com