Ever wondered what happens when your late-night editing session goes completely wrong and drops you straight onto a Hollywood red carpet?

When I saw the challenge, I knew I didn't want to do a simple jump-cut into LA. I wanted to tell a mini sci-fi action story about what happens when an ordinary late-night editing session goes completely wrong.

I built a 30-second narrative where a late-night workstation gets sucked through a monitor onto a collapsing glass filmstrip bridge, forcing the character to run for their life straight onto the flashing red carpet at CapCut World LA. I wanted to blend realistic AI world-building with clean editing to show how powerful the combination of Seedance and CapCut Video Studio can be for creative storytelling. Hope you enjoy it!

This is my first attempt, what do you guys?

Title: Proper Form — Brand Identity & Visual Language

A brand identity for Proper Form built around a more modern, movement-driven take on recovery and healthcare.

The visual system extends the logo into a complete language through color, typography, imagery and layout, creating a consistent identity across different brand touchpoints.

Created by Lepisov Branding in collaboration with @Creative Mints

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity: Lepisov Branding × Creative Mints

Using the logo mark as the big graphic across the layouts is smart. The purple to pink gradient gives recovery a more energetic feel.