FORM / FIBRE — three studies in shape, texture and light. An original fictional homeware visual concept for Aksum Studios. I explored three different compositions: a sculptural hero against petrol teal, a close material study on linen, and an architectural scene in terracotta. The teal direction leads because the silhouette reads clearly at a small size. The supporting studies change the viewpoint, scale and negative space while keeping walnut and natural fiber as the visual thread. The goal: imagery that gives a small brand a distinct visual presence before a headline is added. Concept imagery — these are not manufactured products or commissioned client photography.

A frame is a decision about what matters 🖼️ Spent the past week designing FRAME, a brand identity and poster series for a design exhibition. Four posters, one system: a main exhibition visual, a talk, a workshop, and an open call for entries, each with its own composition and the same confident language underneath. No sterile gallery minimalism, no chaos pretending to be creativity. Just type, color, and a lot of decisions about what goes inside the frame. 🖤 Sometimes the best proof a system works is that no two posters look the same.

The red chairs against the bold type look great across all four posters. Really feels like one system.