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Currently working on IMRAD-style news articles for medical publications. I am to summarize 16 peer reviewed journal publications into scannable material. It's so lovely to be in the know about these many advances in healthcare and healthcare systems.
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I turned a clinical reasoning problem into a one-page visual reset. In this fictional teaching case, a previous diagnosis becomes the shortcut. The patient says, “This is different from my usual,” and that sentence becomes the signal to reopen the case.
The visual asks five questions before calling a new episode “the usual”:
• Same
• New
• Fit
• Risk
• Next
I built it for medical education and patient-safety conversations: quick to scan, useful in a teaching session, and careful enough not to reduce clinical reasoning to a checklist.
What would you add to this reset?
#MedicalWriting #PresentationDesign #MedicalEducation
Social Media Design Showcase: Awareness Campaign for Maru Wellness ✨
"3 Things Every Woman Needs—Far more often than she realizes."
Thrilled to share this microblog feed design crafted for Maru Wellness. The core objective of this project was to convey the essence of women's self-care and mindfulness through an intimate, deeply calming visual narrative.
Design Breakdown & Visual Strategy:
Art Direction: Leveraged close-up imagery paired with rich, warm lighting to evoke a sense of human touch, premium comfort, and absolute serenity.
Elegant Typography: Combined a graceful, timeless serif typeface for the main hooks with clean, minimalist sans-serif body text to ensure high readability while maintaining a premium aesthetic.
Geometric Layout: In the second slide, subtle circular wireframes act as visual anchors, framing key takeaways (Pause, Unwind, Reconnect) seamlessly without overpowering the background photography.
Great social media design goes beyond looks—it’s about creating an immediate emotional resonance that connects the audience to the brand’s core philosophy.
Let’s collaborate! Feel free to send a DM or explore my full design portfolio right here on my Contra profile.
One of our best projects yet @ effekt.design :)
Full case study out on here: https://contra.com/p/BZBskqvM-scribe-medical-brand-strategy-and-website?r=effekt_design
Let me know what you think!
Medical branding is a hard category to nail without going either sterile or trying too hard to look friendly. Heading over to read the full case study now.