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Developed a community engagement initiative for CaixaBank, organizing a running experience led by Olympic athlete Reyes Estévez to strengthen brand connection through sport and shared experiences.
Super cool project 🙌
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Social Media Campaign: Turning Passive Browsers into Buyers
The food delivery and beverage market is highly saturated, leading to low customer retention and high drop-off rates on digital ads. The goal was to develop a social media strategy and creative asset pipeline that transforms passive scrollers into hungry, high-converting buyers.
My Approach & Solutions
High-Conversion Content Strategy: Structured campaign flows based on performance marketing data to naturally highlight high-margin menu items and flash deals.
Psychology-Driven Visuals: Curated a vibrant, appetite-stimulating aesthetic paired with hyper-realistic product imagery. (See Create Such Image Using AI.jpg for an example of the scroll-stopping, high-saturation product assets generated for this campaign).
Scalable Brand Asset Kit: Developed a versatile digital advertising kit including custom templates and optimized layouts built for immediate deployment across Instagram, TikTok, and paid social channels.
Frictionless Social Commerce: Aligned social content directly with the brand's 3-click ordering system to minimize drop-offs between the "Click" and the "Checkout."
Results & Impact
⚡ 35% Faster Time-to-Purchase: Eliminated secondary messaging barriers, cutting down the customer journey from ad click to final order.
📈 Optimized Engagement Loops: Boosted initial user-testing loop engagement, projecting a significant increase in completed orders.
🎨 Ad-Ready Asset Deployment: Delivered a fully responsive library of visual assets optimized for maximum click-through rates (CTR) in performance marketing.
#SocialMediaManagement #ContentStrategy #PerformanceMarketing #SocialCommerce #DigitalMarketing #ContentCreation #AIArt #VisualStorytelling #Contra #FreelanceSocialManager #BrandIdentity #CreativeDirection
Great Work😍
Branding mockups for Revel 👀
#branding #mockup #branddesign
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