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Charde Smith Anglin
• Dec 4
Andrea Cosmetics - Brand Identity & Landing Page Concept
Mock brand project showcasing full identity system and conversion-focused landing page design. Created entirely in Figma.
Brand Identity Designed logo system with multiple applications: primary wordmark with outlined "Andrea" typography and solid "cosmetics" lockup, icon mark (boxed "A"), and color variations (magenta on white, white on magenta). Clean, modern, geometric approach with rounded letterforms that feel approachable and youthful.
Design Approach Focused on Gen Z/millennial cosmetics market with energetic, confidence-driven messaging ("Makeup that makes you look and feel good"). Playful geometric shapes add movement without cluttering the interface. Clear visual hierarchy guides users toward conversion actions.
FigmaBrand DesignLogo DesignWeb Design
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