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Afoo is a reminder that strong brand identity begins with a story worth building from.
Afoo is a grocery-delivery brand designed for Nigerians and Africans in Canada who want easy access to familiar groceries, spices, fruits, and food essentials delivered to their doorstep. 🛒🍌
The name was reconstructed from Áfọ̀, an Igbo market day in Eastern Nigeria. We evolved it into Afoo, allowing the double “o” to become the wheels of a supermarket trolley, turning a cultural reference into a functional visual idea. 👨🏾💻
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Winder is a bold brand identity built around a geometric W-inspired symbol, combining sharp angles and forward movement to represent progress, speed, and direction.
The identity uses a striking red and deep burgundy palette, supported by clean typography and a consistent visual system across brand guidelines, digital applications, and product mockups.
Progress in Motion.
Great logo it feels it really has an identity 🎉🎉
Which One Brand Identity Is looing good? A or B..
7 voted
50%
7 voted
50%
14 votes
Closed
Both look good, but I’d go with B. The colors and playful visuals feel more energetic. 🔥
