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Iam currently writing a Spec project for @coca-Cola and Cerava
I mean,might not be the best but I hope to create and write an Ad copy that will drive sales and create a campaign that will be relatable across different audiences..
Looking forward to sharing this with you all🫶🫶
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Connect with clients, get discovered, and run your business 100% commission-free
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Excited to share one of my recent creative projects!
This project brought together everything I enjoy working on:
🎨 Logo Design
🌐 Website Design
🖼️ Marketing & Listing Images
🎥 Promotional Videos
📱 Social Media Management
The goal was to create a consistent visual identity that helps businesses look professional across every customer touchpoint from branding to digital marketing.
I'd love to hear your thoughts:
Which part of a brand do you think has the biggest impact on a customer's first impression, logo, website, or social media?
Check out the full project on Behance and let me know what you think! 👇
That tooth mascot for Yarraville Dental has such a friendly, approachable vibe instead of the usual sterile clinical look. Was the full package (logo, site, social) all under one contract, or did it grow from just a logo request?
I had the opportunity to collaborate with George Terry on these winning ad concepts, and it was a genuinely great experience.
One of my biggest takeaways was seeing just how powerful clean, minimalist design can be when it's paired with strong creative copy.
In B2B, the hook doesn't always come from flashy visuals. More often, it's the message that makes people stop scrolling. The design's job is simply to amplify that idea, not compete with it.
I think that's exactly what makes the Obsurvant brand work so well. Simple visuals. Sharp copy. Clear thinking.
Project:
A promo reel for a real client. A LinkedIn brand consultant who helps serious professionals show up online without the noise.
The Human by Design moment:
I built the loud version first. Big text, fast cuts, hype music. Exactly what a LinkedIn promo is expected to look like. It was competent work. Then I watched it back and deleted it.
Not because it was badly made. Because it was wrong for her. Her clients come to her to get away from that noise. A loud promo would have contradicted the thing she's known for.
AI could generate something polished. It couldn't know that polished was the wrong call for this particular client. I knew, because I built her website and I know her brand.
The decision that carries it:
Her brand has exactly one accent color. So in a 28-second reel, that color appears once, on a single word. Everything else stays calm. AI would have spread it everywhere for "visual interest." Using it once was the whole point.
Envato as the toolkit:
Stock video, music, fonts, and AI-generated textures. All from Envato. Four asset categories in one deliverable.
Real client:
Not a spec project. She's an active consultant, I built her website, and she reviewed and approved this reel.
Social links: https://www.instagram.com/reel/Da5GRSnTkj9/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Really great walkthrough video
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