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Built a player evaluation platform for youth soccer clubs this year. The hardest part wasn't the multi-tenant architecture or the Stripe billing. It was sun glare.
Coaches use this outdoors on a Saturday morning. One hand holds a whistle, the other holds the phone. Half the fields have no cell coverage.
None of that shows up in a feature list, but all of it decides whether the product gets opened a second time.
So the build changed. Dark mode became the default instead of a setting, because a bright screen is unreadable in direct sun. Tap targets got large enough to hit without looking down. Capture went offline-first with sync reconciliation, so a coach can rate forty players in a dead zone and lose nothing. Player safety flags surface on the card before evaluation starts, instead of sitting three taps deep in a profile.
The lesson I keep relearning: figure out where your user is physically standing when they open the app. That answer changes more decisions than the stack does.
sportformiq.com if you want a look.
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Rather than placing the booking form on a neutral background, I anchored it directly over a full-bleed, golden-hour photograph of the real court. Before a user even looks at a date picker, they’ve already felt the atmosphere — that emotional context does more for conversion than any copy could.
The booking card itself stays intentionally minimal: court name, availability, surface type, date, duration, and price, in that order. No unnecessary steps between deciding and confirming. I used a distinct chartreuse accent — a departure from the green typically associated with sports apps — to carry through the primary CTA and a first-time-visitor promo card, giving the whole flow a bit of warmth and personality without slowing anything down.
Creative: Midjourney
Video: Flux
Animation: jitter
Woww I love the video in the back!! 😍
The biggest UX mistake? Designing for the feature instead of the user's problem.
For a wellness app, adding more content, filters, and options can actually overwhelm users.
The better approach is to make the next step obvious:
Reduce decision fatigue
Surface relevant content
Keep the experience focused
Remove unnecessary friction
Good product design starts with understanding the problem—not decorating the solution.
Don't just design the interface.
Design the decision.
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