Product Unit Economics and Break-Even Planning KitProduct Unit Economics and Break-Even Planning Kit
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Two pricing scenarios can include the same studio overhead. Adding their break-even volumes together can double-count the costs they are meant to cover.
The Product Unit Economics and Break Even Kit keeps one product, channel and planning period per scenario. Its fictional desk-tray example assigns USD 1,800 in monthly studio and operating overhead to a 200-unit planning target.
Before comparing that row with another option, write down:
• Which overhead is assigned, and why • Whether another scenario includes the same costs • What supports the target volume • Which production, cash or storage limits need a separate check
For example, comparing direct online sales with a wholesale option calls for separate price, fee and cost assumptions. Treat them as alternatives until you have a properly allocated combined model. A target entered in a spreadsheet is still a planning input, not evidence of demand.
The preview is the kit's actual fixed-cost and target worksheet. The download includes a five-page editable Word packet, an Excel scenario workbook, printable PDFs, a fictional completed example and a Quick Start. Built for desktop Word and Excel.
The example uses invented inputs. This simplified manual tool doesn't establish taxable profit, cash sufficiency or an appropriate selling price; consequential decisions need relevant professional review.
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Senad's avatar
Double-counting overhead across scenarios is such an easy mistake to miss. Writing down which overhead goes into each one is a simple habit that saves a lot of bad decisions.
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