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Taste Test
Hey Contra community, here i am with something different than others, i had designed 2 logos for two clients in two somehow related industries,
which one do you think is the best fit for showing a beauty industry?
0 votes
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Color Direction Test - Tecta Architecture
Exploring two visual directions for Tecta, a contemporary architecture brand built around clarity, form, and human-centered spaces.
Direction 01 - Warm, calm, and timeless.
Direction 02 - Fresh, modern, and expressive.
Same identity. Different atmosphere.
Which direction feels stronger for an architecture brand - 01 or 02?
21 voted
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Great branding! The presentation is top-notch. Learned something new from this.
These 2020 banners for Sports Timing Systems took me hours upon hours. I had to use various tools and resources: 3D Max, 3D models, stock images, all mixed and edited in Photoshop.
When I did the brand evolution in 2024, I swapped the 3D models for AI-gen, yet the final looks/effects were post-produced in Adobe PS.
Which one feels neater, better, cooler, eye-catching?
In both cases visuals were made as series, matching the full branding I developed at the time.
8 voted
26%
23 voted
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Definitely A looks current and the design feels neater and cleaner
Marigold was a one-day concept for a design challenge. I set the direction in real photography before generating anything.
That order matters more than people think. If you generate first, you're negotiating with whatever the model offers. If you shoot or choose real references first, you've set a standard the rest of the work has to meet.
The tool didn't set the taste. It matched a bar that already existed.
Great work!, love the colors