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Always keep it simple😉
Every design decision was made to balance simplicity with character, ensuring the brand is both versatile and instantly identifiable.
I loved how my client reacted to this project
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Logos & Marks — Volume 12
A curated selection of recent logo and identity work.
This collection brings together commissioned projects, unused concepts, and exploratory directions across technology, AI, finance, sports, retail, and other industries.
The work explores geometric symbols, custom typography, monograms, and abstract forms, with a focus on clarity, distinction, and strong visual character.
Selected marks are available for acquisition.
For licensing, customization, or brand identity inquiries, feel free to get in touch.
Holding the whole volume to one hot orange on charcoal makes the marks easy to compare, and the Otima symbol stacking a gate shape over the wordmark is my favorite of the set.
more visuals from iki, a matcha shop i’ve been working on 🍵
the project is getting close to its final stage, and it’s been really interesting to see how the initial concept has gradually turned into a complete brand.
from the strategy to the visual identity, every decision has helped shape a more cohesive and distinctive world for iki.
almost there. excited to share more of the final result soon
Strong concept and thoughtful execution. The logo feels distinctive and communicates the brand identity clearly.
Lottus is a visual identity study inspired by the world of textiles.
The project explores how fabric, texture, and light can shape a brand’s visual language. From the color palette to typography and applications, each element draws from the material itself.
Brand identity and art direction:
Gabriel Polido / @polido.branding
Beautiful work!