I led the full creative development of an NFT project, building a strong and cohesive visual universe from the ground up. My role covered: • 🎨 NFT character creation & illustration • 🌐 Website design (UI/UX) • 🧭 Visual identity & art direction • 🧩 Development of all graphic and visual assets The approach was to create a consistent experience where storytelling, design, and usability align. Every detail — from character design to interface — was crafted to maintain a clear and unified aesthetic. I worked closely with the development team to ensure the visual vision was properly translated into the final product. Projects like this reflect my interest in building complete visual systems, where creativity and structure come together to create meaningful digital experiences. For a higher-resolution view of the project, you can explore it here: https://lnkd.in/dV3aTzCk I’m always open to collaborating on projects related to design, branding, and digital products. Feel free to connect or reach out.