Maximize Engagement with NESCAFÉ's World Hugging Day CampaignMaximize Engagement with NESCAFÉ's World Hugging Day Campaign
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Duygu Ulutürk
pro
• Feb 25
NESCAFÉ | World Hugging Day Campaign
During my tenure as Social Media Head, I led the digital strategy for our client, NESCAFÉ. To celebrate World Hugging Day and drive engagement for the brand's new digital assets, we developed a charming illustration-based video campaign titled #BiNESCAFEileKutla (Celebrate with a NESCAFÉ).
The video showcases "a day in the life" of NESCAFÉ Emojis, personifying the brand’s warm and social identity. By integrating the launch of the "NESCAFÉ Emoticons" app with a globally recognized awareness day, we created a seamless narrative that encouraged users to share the love digitally.
Completed work
Content CreationContent StrategySocial Media DirectorYouTube
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