Concept redesign: Caixa homepage 🇧🇷

Caixa is one of Brazil’s largest public banks, and its recent rebrand sparked a nationwide debate. I used that as a prompt: what if the new identity carried all the way through to the digital experience?

There was a whole process before writing a single line of code: • Analyzed the new visual identity created by the agency hired by the bank • Studied the briefing and what the brand wanted to convey to people • Created the imagery with AI, placing it in everyday settings so people could see themselves in it • Designed the assets and then coded the project in Next.js, TailwindCss, Gsap, Motion. Feedback is welcome!

Noise recedes. The scene remains.

For Denoised, an AI image and video studio for advertising, noise turns into bars and matrices that clear as the mark appears. The same modules sign every delivery: image ready, color locked, QC passed.

When AI is the tool, what should the brand show: the process or the result?