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💡 The most expensive phrase on Amazon isn't "ACoS is too high." It's "I'll do it later."
Every month, sellers defer the same five reports because they don't feel urgent. And every month, the leaks grow a little wider.
I've made it a rule: once a month, 30 minutes, five reports. No exceptions, no excuses, no "next quarter." Here's what I check:
Reimbursement Report — unclaimed credits for lost or damaged inventory.
Stranded Inventory — unsellable stock that still racks up fees.
FBA Fee Preview — wrong dimensions mean wrong charges.
Return Reasons by SKU — the cheapest product feedback you'll ever get.
Inventory Age Report — old inventory is a storage fee time bomb.
That's it. Thirty minutes. Sometimes I find $150. Sometimes $2,000. But I almost always find something — pure margin that was already owed, or costs that were finally stopped.
The sellers who do this consistently keep more of what they earn. The ones who skip it stay busy and never understand why their bank account doesn't match the dashboard.
Which one of these will you open today? And which one have you been avoiding? Let's discuss below. 👇
#AmazonFBA #ProfitRecovery #FBAAudit #EcommerceTips #AmazonSeller #BusinessHealth
The network for creativity
Join 1.25M professional creatives like you
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Creatives on Contra have earned over $150M and we are just getting started
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I watched a client run the same ad for 3 months and wonder why it wasn't converting
The budget was fine
The product was solid
The formula was wrong
Every ad that actually works follows 5 steps... hook, problem, proof, offer, CTA Most brands skip straight to the offer. Thats where the money disappears
The part that changes per niche is the hook. Ecommerce grabs on price or urgency. Service businesses grab on fear. Course creators grab on who you'll become. Same structure underneath every time💰
https://www.instagram.com/p/DcTTDvniW66/
Save this and look at your last 3 ads. How many had all 5 parts?
Also please follow us on social media so i can share more detailed topic and problems and fixes :)
#AdStrategy #PaidAds #FacebookAds #EcommerceMarketing
Facebook & Instagram Ads Strategy
Client: Holhairs
Industry: E-commerce / Beauty & Hair
Platform: Meta Ads
Services: Paid Social, Conversion Campaigns, Retargeting
Objective
Increase qualified website traffic, generate purchase intent, and drive online sales for Holhairs through Facebook and Instagram advertising.
Challenge
The brand needed a structured Meta Ads strategy that could move potential customers from initial discovery through to purchase while continuously identifying the audiences, creatives, and campaigns delivering the strongest results.
Strategy
I developed and managed a full-funnel Meta Ads strategy covering three key stages:
1. Traffic & Audience Testing
Drove targeted traffic to the website.
Tested different audiences and creative variations.
Used Meta Pixel data to identify high-intent users and build audiences for optimization.
2. Conversion Campaigns
Focused campaigns on website purchases.
Tested audience and creative combinations to identify stronger-performing segments.
Optimized campaigns based on purchase events and performance data.
Refined targeting and delivery to improve conversion efficiency.
3. Retargeting & Remarketing
Re-engaged website visitors and users who had previously interacted with the brand.
Used product-focused creatives and purchase-oriented messaging.
Targeted high-intent audiences who had not yet completed a purchase.
Continuously optimized campaigns based on conversion performance.
Results
Across the campaigns, the strategy generated:
303 website purchases
3,648 link clicks
2,465 link clicks from one traffic campaign
1,183 link clicks from another campaign
Multiple conversion campaigns generating 83, 161, and 59 website purchases
The campaign structure helped the brand build a stronger acquisition funnel, increase purchase intent, and generate measurable online sales through Facebook and Instagram.
Outcome
By combining audience testing, conversion optimization, and remarketing, I created a scalable Meta Ads funnel designed to continuously turn traffic and engagement into qualified customers and online purchases.
Great job
The 3 Emails Most Online Stores Forget to Send
If you run an online store and only send email "when there's a sale," you're leaving money on the table, quietly, every single day.
Three automated emails do more revenue-per-send than almost any newsletter:
â—‹ Welcome series. Someone just signed up. This is the highest-attention moment you'll ever get from them. Most stores waste it with silence.
â—‹ Abandoned cart sequence. They added to cart and left. A well-timed 3-email sequence recovers a meaningful slice of that "lost" revenue automatically, while you sleep.
â—‹ Post-purchase flow. The sale happened, but the relationship didn't stop there. Shipping updates, a review request, a smart cross-sell, this is where repeat customers get made.
None of these require a big team or a big budget. They require being set up once, correctly, and left to run.
If you don't have these three flows live right now, that's not a marketing gap, it's a revenue leak. I build these for ecommerce brands as a done-for-you setup. Message me and I'll map out what yours should look like.
