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Day14/30 of creating with AI
I figure something isn't working about this UGC ad
Can you guess what that is?
Let me know your thought...
UGC CreationugccreatorugcproductsaivideocreationAI Content CreationGraphic DesignCapCutChatGPTGoogle Flow
Awesome Video
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Day 12/30 of creating with AI
I created a fictional UGC-style commercial for REAL headphones—from concept and creative direction to the final visuals, bringing the idea to life with ChatGPT and Flow.
What do you think?
Weldone! This is great 🔥
Sagelet is an AI communication platform that routes each prompt to the language model best suited to handle it.
The challenge was making that complexity feel simple and approachable. We built a visual identity around clarity, accessibility, and a more human way of introducing AI to everyday users.
The system combines a vivid visual language, accessible iconography, and Sova, a friendly owl mascot that became part of the brand's personality.
What we did
→ Brand Identity
→ Art Direction
→ Visual System
→ UX / UI
→ Iconography
→ Mascot Design
🔥 🔥
What actually creates activation in a focus product?
🛡️ A - Protection-first
The user immediately sees what the system will remove from their path: notifications, Slack, calendar conflicts & other likely interruptions
⚡ B -Preparation-first
The product first creates a sense of readiness for deep work: conditions are set, the focus window is clear, & the goal is defined
I’m less interested in which screen looks better
The real question is:
At what point does the user think, “Okay, this product can actually help me do better work”?
What creates a stronger activation moment — and potentially stronger retention?
🛡️A or⚡B
And one level deeper:
Should a productivity product sell users control over distractions, or confidence that they are entering the right conditions to do meaningful work?
23 voted
53%
20 voted
47%
43 votes
Closed
My gut says B wins on activation but A wins on retention. Protection feels urgent right in the moment, preparation is what actually makes someone open the app again tomorrow. Curious if your testing points the other way.