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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Some branding we did for a prediction market platform on Solana. Will share web + product designs soon!
Nice, Everything looks so aligned 🙌
How I structure landing pages for conversions
I don't design landing pages. I build arguments.
A landing page has one job: take someone from "who is this" to "I'm in" without losing them along the way. That doesn't happen by accident. It happens through structure.
Here's the order I use, every time.
The hero.
Clarity before creativity. In the first five seconds the visitor knows what it is, who it's for, and what to do next. One headline that speaks to their problem. One primary CTA. Nothing competing for attention.
The problem.
Name the exact pain they walked in with. When someone reads their own situation described back to them, they lean in. This is where trust starts.
The solution.
Now I show the way out. Not a feature dump. The transformation. What life looks like once the problem is gone.
The proof.
This is where doubt lives, so this is where proof goes. Real results. Real names. Real numbers. Logos, testimonials, before and after. The visitor needs evidence, not adjectives.
The objections.
Every "but what about..." gets answered before they have to ask. Guarantees, FAQs, risk reversal. I remove every reason to hesitate.
The close.
By now they're convinced, so the ask feels easy. Clear CTA. Zero friction. The next step is the obvious one.
That's the whole game. Every section moves the visitor one step closer to yes, and nothing on the page exists without a reason.
Pretty pages get compliments.
Structured pages get conversions.
The Excuse Generator — a delightfully absurd machine that gives you a wonderfully specific excuse for any situation. Built in Figma Make, this one is just for fun.
Live app: https://offset-chorus-99223099.figma.site
Figma Community: https://www.figma.com/community/file/1649477945985579753
Posted to social: https://x.com/isabellaguran/status/2067650896847052851?s=20
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