FORMA × ARC Lounge Chair: A Landing Page Concept That Lets You Configure the Chair A designer chair doesn’t sell on photos alone. People need to see the material, picture it in a room, and trust the maker before they ever sit down.

So I built a landing page that does all three: a concept for the ARC Lounge Chair.

What’s inside: → A hero with the product, finish options, price and one clear next step above the fold → A configurator where visitors choose fabric and wood and see the total in front of them → “Designed to Belong,” a tabbed gallery that places the chair in different rooms → A calibrated-proportions section with a full spec table → A craft story covering sourcing, construction and tailoring → Companion pieces for cross-selling, an FAQ, and a final “Reserve your edition” CTA

The design: A warm cream and deep espresso palette, brass accents, and elegant serif typography. The goal was a page that feels as considered as the object it sells.

What this means for your business: A good landing page builds credibility fast, helps visitors understand your options without effort, and makes the next step obvious. I design and develop pages with that structure: clear story, easy exploration, one confident call to action.

Launching a product, collection or startup? Hire me on Contra or send me a message. Tell me what you sell and who it’s for, and I’ll reply with how I’d approach your landing page.

Concept project. Brand, prices, press and testimonials are illustrative.