Three checks I put beside a post-purchase email draft:
Does the main CTA open the exact page the copy promises?
Does the recommendation match the product the customer bought?
What stops a refill message after another order or when a subscription already covers the item?
These questions shaped my new matcha-shop demonstration: three email drafts, an evidence-linked review and a 12-case QA plan. The handoff makes the remaining decisions explicit, including delivery evidence and refill timing.
This is self-directed, AI-assisted work for a hypothetical shop. Every native account test is marked NOT RUN, and no client or revenue results are claimed.
A structured SOP and process map designed to turn inconsistent workflows into clear, repeatable processes. This shows defined roles, process steps, escalation guidance, responsibilities, and version control to improve consistency and accountability.