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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Shopify | Senior Software | AI Automation
Led end-to-end development of the Staples Canada ecommerce platform (https://www.staples.ca/), owning architecture, backend services, and frontend performance at scale. The core challenge was handling massive product catalogs, high traffic spikes, and complex checkout flows while maintaining speed and reliability. Designed a scalable system with optimized database structures, caching layers, and CDN strategies to ensure fast page loads and stable performance under heavy demand. Implemented secure, fault-tolerant payment integrations and streamlined the checkout experience to reduce drop-offs and improve conversions. Delivered a high-performance, production-grade ecommerce system capable of supporting enterprise-level operations with consistent uptime and seamless user experience.
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🔥 Breakdown: 3 UX Mistakes I Keep Seeing on Shopify Stores
I’ve reviewed dozens of Shopify stores recently - and the same issues show up again and again.
They look “nice”… but don’t convert.
Here are 3 critical UX mistakes that quietly kill sales:
❌ 1. Overloaded Product Pages
Too much text. Too many sections. Zero focus.
Instead of guiding the user to a decision, the page creates friction:
– Long, unstructured descriptions
– Distracting blocks (reviews, banners, upsells all at once)
– No clear visual hierarchy
💡 Fix:
Make the product page scannable.
Clear headline → key benefits → social proof → CTA.
Everything else is secondary.
❌ 2. Weak “Add to Cart” Experience
You’d be surprised how many stores hide or weaken their main action.
Common problems:
– Low-contrast buttons
– No sticky CTA on mobile
– Confusing variants selection
💡 Fix:
Your “Add to Cart” should be impossible to miss.
Make it bold, persistent, and frictionless — especially on mobile.
❌ 3. No Trust at the Moment of Decision
Users hesitate right before buying — and most stores do nothing about it.
Missing elements:
– Guarantees / returns info
– Delivery clarity
– Payment security indicators
– Real customer proof near CTA
💡 Fix:
Reinforce trust exactly where users hesitate.
Right next to the CTA, not buried in the footer.
📊 Good design not equal pretty design
Good design = conversion-focused decisions
Most Shopify stores don’t have a traffic problem.
They have a UX problem.
If you fix these 3 things — you’ll likely see results fast.
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