Boost Feature Discovery with Engaging Motion DesignBoost Feature Discovery with Engaging Motion Design
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Sarim Shahid
• Jun 24
Random thought 😭
Why do tiny interactions hit so different?
A little celebration. A small reaction. A subtle animation.
Logically? Completely meaningless.
But somehow they keep you going.
I was reading how botim added LottieFiles animations to guide users toward key features and saw a 50% jump in feature discovery. 🤯
Which is wild when you think about it.
The features were already there the whole time.
Nothing new was added.
People just… started noticing them.
That’s the thing about good motion design.
It doesn’t always change what users do.
It changes what they see.
Crazy right?
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