BioTRUST operates primarily through a direct-to-consumer eCommerce model and promotes a holistic approach to health by combining supplements with education, coaching, and community support to help customers achieve long-term lifestyle improvements.

For BioTRUST’s digital marketing and social media content, I developed a series of visual assets focused on communicating the brand’s science-backed credibility while maintaining clarity and impact in highly competitive health and wellness feeds. The design approach emphasized clean layouts, strong typographic hierarchy, and a consistent color system aligned with the brand’s identity to highlight product benefits and key messaging.