South Indian Streetwear Brand Identity for KatayaluSouth Indian Streetwear Brand Identity for Katayalu
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Bivesh's avatar
Bivesh J
• Sep 28
Katayalu
Project description :
Katayalu is a South Indian streetwear brand concept built around regional identity, contemporary street culture, and the energy of South India.
The name Katayalu is inspired from letters of the language KAnnada, TAmil, malaYAlam, and teLUgu
The brand is imagined as a retail-first streetwear label with stores exclusively across South India, bringing a distinctly local identity into modern fashion.
Project focus :
The visual identity was designed to feel modern and street-driven while retaining a strong connection to South Indian culture and regional character.
Services :
Brand Identity
Logo Design
Typography
Poster Design
Packaging
Brand Collaterals
Target Audience : 18 - 40 yrs
Price Range : INR 1000 - INR 3000
Gender : Unisex
Size : S - 4XL
Outlets : Tamilnadu (5), Pondicherry (1), Karnataka (3), Andhra Pradesh (1), Telangana (1), Kerala (5)
Brand DesignAdobe IllustratorAdobe PhotoshopCanva
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