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Built a GoHighLevel workflow that auto-sorts leads based on form responses — interested leads get instant follow-up, unsure leads go into a nurture sequence, and unqualified ones exit cleanly. Paired with a 7-day automated follow-up sequence to keep leads warm without manual chasing.
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Lead Conversion & Engagement System for Real Estate (GoHighLevel)
I built an automated follow-up workflow inside GoHighLevel for a real estate open house, designed to turn attendees into engaged leads without any manual follow-up.
THE PROBLEM
Open house attendees often show interest in the moment, then go quiet. Without fast, consistent follow-up, agents lose touch with warm leads who were ready to engage.
WHAT I BUILT
A dual trigger setup: the workflow starts when a contact is created OR tagged "open-house-attendee," so no lead slips through either entry point
A 1-hour wait before the first message, so it feels timely but not pushy
An automatic welcome SMS introducing the agent and thanking them for attending
A 1-day wait, followed by a Property Highlights Email showcasing the listing's key features
A further 3-day wait, followed by a final follow-up SMS to re-engage the lead
Clean, labeled steps built in GoHighLevel's Advanced Builder for easy editing later
WHAT THIS WORKFLOW DELIVERS
Instant acknowledgment for every open house attendee
A multi-channel touchpoint sequence (SMS and email) that keeps the property top of mind
Properly spaced timing, so leads get timely contact without feeling spammed
Zero manual follow-up needed from the agent
TOOLS USED
GoHighLevel, Workflow Automation, SMS, Email Automation, Contact Tagging
RESULT
A fully automated nurture sequence that keeps open house leads engaged for days after the event, increasing the chances they reach out or book a showing.
I'd recheck the contact's status before the final follow-up SMS. Does a reply or booked showing take them out of the nurture sequence immediately, including messages already waiting to send?
AI Lead Generation & Automated Outreach Agent
Automated web scraping, GPT-4o lead qualification scoring, instant CRM sync, aur personalized email sequences.
What caught my attention was the instant CRM sync after the GPT 4o lead scoring, it should eliminate the lag between qualification and follow up
A buyer fills in "Book a Viewing" on a real estate website.
Within 60 seconds, an AI voice agent calls them back, answers their questions and books the viewing on the live calendar.
The team starts the day with viewings booked, not a list of people to call back.
A quick check for your own business:
- open your last 20 website leads.
- For each one, compare when the form came in with when someone first called.
If the usual gap is hours rather than minutes, that's where your viewings go.
Want that gap closed?
I'd love to discuss your setup in more detail.
P.s the case study is on my profile
The 60-second callback isn't a feature — it's the entire competitive advantage. Great breakdown, Katya.