Kumar posted one reel last week and broke Instagram.

Not a 90-day posting streak. Not "just stay consistent." One reel that was simply undeniable.

Everyone's optimizing for volume. Kumar optimized for one thing being too good to ignore.

I build websites, and it's the same story every single week.

Founders come to me wanting more. More pages, more sections, more "content." Then we ship one page with a sharp message and a real point of view, and that's the thing that finally starts booking demos.

You don't need 12 forgettable pages. You need 1 a stranger understands in 5 seconds and acts on.

One great reel beats a year of noise. One great page beats a whole website nobody scrolls.

Pick the one thing. Make it undeniable.

P.S. it's also why I cap how many builds I take at a time. Same reason.