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I recently started working on three client projects at the same time.
And that is when it really hit me.
Project management is not optional for creatives. It is survival.
We love the craft. The design. The code. The visuals. The ideas.
But when deadlines start overlapping, feedback comes in from different directions, and priorities keep shifting… talent alone is not enough.
You need clear timelines.
You need a proper task breakdown.
You need to know what matters most each day.
You need good communication.
You need systems.
With structure, creativity becomes scalable.
Most creatives do not burn out because they lack skill.
They burn out because they lack structure.
What system has improved your workflow recently?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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The gap between "freelancer who does great work" and "freelancer who builds something that compounds" isn't talent.
It's not marketing either.
It's just not deleting the thing you already made.
I spent years rebuilding the same frameworks from scratch on every client project. Same positioning docs. Same guidelines structure. Same strategy templates. Delivered, closed, forgot, repeated.
Last week I finally packaged all of it.
Wrote about why it took me this long in this week's BRIGHT Method.
linkedin.com
Your Client Work Is Already a Product. You Just Keep Deleting It.
I had a bit of a moment last week. I was going through old project folders — brand strategies, positioning docs, naming frameworks, guidelines decks — and it hit me how dumb I’d been.
Such a sharp way to frame this.
Took me a while to realize how much valuable work I was ‘resetting’ instead of compounding.
For FlowAI I designed a "How it Works" section
that breaks the entire product down into 3 simple steps.
No jargon. No confusion.
Just a clear visual story that takes the visitor from problem to solution in seconds.
The goal was to make AI feel simple, approachable, and worth trying.
This is what good SaaS design does — it sells the product before the user even signs up.
I've seen it over and over, beautiful Figma designs, smooth Framer builds, then the site goes live and suddenly load times tank. Not because of bad code. Just because nobody stopped to think about image formats.
So I'm building something to fix that.
A plugin that lives inside your existing workflow, no extra tools, no manual conversion steps:
→ On Figma: export your assets directly as WebP, right from your design file
→ On Framer: compress and convert images to WebP before they ever hit production
Clean files. Faster sites. Better Core Web Vitals.
I'm building this for designers and developers who care about performance but don't want it to slow down their process. The best optimization is the one that happens automatically.
What's your current image workflow? Is this a pain point for you too?
This is badly needed. Image optimization is one of those silent killers of great builds.
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