The Content Repurposing System · Digital Product
Built a playbook and Notion-based workflow that maps one core idea across 10 content formats — reel, carousel, newsletter, TikTok, LinkedIn post, thread, story, short-form video, podcast point, and product FAQ. Created for my own workflow first, published as a product when I realised others needed it too. Available on Gumroad and Contra.
I’ve been razzmatazzing and flibbertigibbeting with Claude Code and somehow ended up with a new yels.dev.
It finally feels like me: simple on the surface, slightly complicated underneath, and very much alive.
You can see who I am, what I do, the work behind Herodot, RaptorLabs, CyberLink Security and Solmint, plus a selection of projects I’ve built across AI, cybersecurity, Web3, product systems, education, archives, and experimental digital spaces.
The simple-on-the-surface, layered-underneath idea comes through so clearly in the presentation. I especially like how the project archive turns the site into something to explore rather than just a résumé of links.
Over the last few years, I moved across the full spectrum:
• Branding taught me systems how a mark survives across every medium.
• Packaging taught me physical detail real print constraints, paper stock, and dieline tolerance.
• UI/UX taught me structure frictionless navigation and user behavior.
• Web design taught me how to connect the entire journey from shelf to screen.
Instead of keeping these disciplines in silos, I brought them together into a unified personal archive.
I love how you connect branding to packaging and UX—the idea that a mark has to survive every medium is so true. The case-study grid makes that range feel tangible without losing the thread.