Optimize Google Ads: Lower Costs to $0.86 per ConversionOptimize Google Ads: Lower Costs to $0.86 per Conversion
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The account was burning budget on junk traffic and broad placements that didn't match user intent, leading to high acquisition costs and wasted spend.
I performed a deep audit to strip away underperforming placements and refined the audience signals to target high-intent buyers. By fixing tracking discrepancies and optimizing asset groups to match the customer journey, I forced the Google algorithm to prioritize sales over vanity metrics.
š—§š—µš—² š—„š—²š˜€š˜‚š—¹š˜š˜€: šŸ®šŸ±šŸ° š—§š—¼š˜š—®š—¹ š—–š—¼š—»š˜ƒš—²š—æš˜€š—¶š—¼š—»š˜€ $šŸ¬.šŸ“šŸ² š—–š—¼š˜€š˜ š—½š—²š—æ š—–š—¼š—»š˜ƒš—²š—æš˜€š—¶š—¼š—»
š—˜š—³š—³š—¶š—°š—¶š—²š—»š—°š˜† š—Ŗš—¶š—»: I brought the conversion cost lower than the average CPC ($1.09), meaning every sale cost less than a single average click. š—£š—æš—¼š—³š—¶š˜š—®š—Æš—¹š—² š—¦š—°š—®š—¹š—¶š—»š—“: Turned a $218 investment into a high-performing sales engine with consistent returns.
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