Director & Editor for Glory’s Jaú Serve Customer StoryDirector & Editor for Glory’s Jaú Serve Customer Story
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Glory — Jaú Serve Customer Story A customer story for Glory featuring Jaú Serve, a Brazilian supermarket chain. The film explores a real business challenge, cash automation and the customer experience through interviews and footage of the retail operation.
My role: Director & Video Editor. From directing the interviews to shaping the final edit, my work focused on building a clear narrative that connects the customer's perspective with the product in use.
This project reflects my approach to interview-led storytelling, combining authentic human experiences, purposeful pacing and supporting visuals.
Selected work from my previous portfolio, now presented through CUTMASON.
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