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"I wrote Instagram captions for a skincare brand, got 500+ likes per post""I wrote Instagram captions for a skincare brand, got 500+ likes per post"
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Amazing work 👏 The quality and attention to detail really shine through.
Working on the branding direction for a skincare brand called Biomiq, and I've narrowed it down to these two concepts.
Option A leans into a clean, clinical, and premium aesthetic with cool tones and a more science-led feel.
Option B takes a warmer, nature-inspired direction, emphasizing balance, wellness, and the connection between science and nature.
As designers, we often get attached to our own work, so I'd love an outside perspective.
If you were launching a modern skincare brand today, which direction would you choose: A or B? And more importantly, why?
18 voted
18%
82 voted
82%
100 votes
Closed
Option B for me. The science is still there, but it feels more human and approachable. The combination of natural imagery, earthy tones, and premium typography creates a stronger emotional connection while avoiding the overly clinical look that many skincare brands already use.
What if DUA released a lash serum? 👀✨
I have a feeling it might look something like this.
A couple of days ago, I tested DUA's skincare brand and decided to use it as a little creative excuse to play around.
The entire workflow was built in FLORA, from the product design itself to the campaign visuals. WDYT?
💫 I also have a 25% discount for Flora users, so if you want to give it a try, here’s the link:
so clean!
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