We would always use the standard pitch that consulting firms use to try to convince our clients t...

We would always use the standard pitch that consulting firms use to try to convince our clients t...We would always use the standard pitch that consulting firms use to try to convince our clients t...

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Kins Consultants

pro

• 10h

We would always use the standard pitch that consulting firms use to try to convince our clients that we could give them an advantage over their competitors and that we would give them an edge and help them win in their category.

However, every time after the end of a project we saw that those clients who really did break through and changed the terms of engagement were not the ones who managed to outplay some other company in their category. They were the ones who discovered such a unique and particular category for themselves that there was nobody else to compete with, since no one thought of this before or simply did not dare to.

We learned that being the best is a game without any end because someone is always spending more money, acting quicker and being a little bit sharper than you are. But there is no such a problem when it comes to being the only one. This means that you can be in a category that nobody knows or does not want to discover.

That is why we stopped asking our clients "How do we help you win the category" and asked them "What if you didn't have a category". This is how our strategic clarity became its own process and "the only, not the best" became our answer to that.

experts Brand Strategy branding

acream

pro

• 5h

innovative point!

Chavi - Brand Designer

max

• Jul 24

Skeltch - Contemporary Stationery Brand Skeltch believes in the power of pen on paper and strictly commit to human artistry. The wordmark logo reflects the spontaneity and expressive nature of analog creativity. The secondary typeface is a typewriter font, which adds a touch of nostalgia. The notebook covers are designed to each celebrate a different aspect of the artistic process. Here, notebooks are not categorized by function, but as an object is inspiration to creators. Let me know if you guys like it! 👇🏼

Adobe Illustrator brandidentity branding

MD Rafee Alam

• Jul 26

Categorizing the notebooks by what inspires the creator instead of by function is a smart reframe, it changes how someone actually shops for them. The typewriter secondary type pairs well with that analog, handmade feel too.

Oleksandra Marchenko

pro

• Jul 24

Over the past two weekends, 𝗜 𝗮𝘁𝘁𝗲𝗻𝗱𝗲𝗱 𝗮 𝗗𝗜𝗦𝗖 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽 🤓📚 I expected to learn about personality types, but instead I learned a lot about communication 🫂 My results leaned toward a 🔴D/🔵C profile — 𝗿𝗲𝘀𝘂𝗹𝘁𝘀-𝗱𝗿𝗶𝘃𝗲𝗻, 𝗮𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝗮𝗹, 𝗮𝗻𝗱 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝗵𝗶𝗴𝗵 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱𝘀. It explained many of my leadership and decision-making patterns. But the biggest takeaway was realizing that not everyone communicates, makes decisions, or responds to feedback the same way. That's the biggest value of the DISC framework Whether you lead a team, work with clients, or collaborate with others, understanding different communication styles helps you build stronger relationships and avoid unnecessary friction. 𝗗𝗜𝗦𝗖 𝗹𝗲𝗮𝗿𝗻𝗶𝗻𝗴 𝗵𝗼𝘄 𝘁𝗼 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 𝘄𝗵𝗼 𝗮𝗿𝗲 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗹𝗶𝗸𝗲 𝘆𝗼𝘂 💭 Have you ever taken a DISC assessment?

💃 𝗗𝗮𝘆 𝟴𝟱 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗿𝗲𝗽𝗼𝗿𝘁

𝗨𝗣𝗗𝗔𝗧𝗘𝗦: 💎 Current followers: 624 / 1000 💎 All other metrics remained unchanged

By the way, you can even try exploring your DISC profile with ChatGPT 😄 It won't replace a professional assessment, but if you've been chatting with it for a while, it can already reflect quite a lot about your communication style and give you useful insights.