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Started a new project this week, and it might be my favourite one so far.
It's an apparel store called Unfiltered Lens. The client is a mother whose son is autistic and loves to paint so she decided to put his paintings on shirts and build a store around them. That's the whole idea. His art, on clothes people actually wear.
Building a store is normal work for me. Building one where every product carries someone's artwork is a different feeling entirely, and it changes how careful you get with the design. The site can't compete with the paintings; it has to get out of their way.
Still early this is just the first look at the design direction. Will share the full site soon.
Nice
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More visuals from the rejected brand direction I shared earlier.
Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.
Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.
Curious why this one was rejected? I’ve shared the story in the first comment✨
Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.
This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...
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Shopify Store Design & Development
Project Description
Designed and developed a modern Shopify eCommerce store for Radioactive Threads, featuring a diverse product catalog including toys, puzzles, coffee, bikes, hats, books, and lifestyle products. The store was built with a responsive layout, user-friendly navigation, optimized product pages, and a smooth shopping experience across devices.
Industry: E-commerce / Retail
Platform: Shopify
