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Started a new project this week, and it might be my favourite one so far.
It's an apparel store called Unfiltered Lens. The client is a mother whose son is autistic and loves to paint so she decided to put his paintings on shirts and build a store around them. That's the whole idea. His art, on clothes people actually wear.
Building a store is normal work for me. Building one where every product carries someone's artwork is a different feeling entirely, and it changes how careful you get with the design. The site can't compete with the paintings; it has to get out of their way.
Still early this is just the first look at the design direction. Will share the full site soon.
Nice
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