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The Hunting Hub - Branding and Webdesign
The Hunting Hub was a project that genuinely surprised us - and educated us. The hunting industry is extremely hermetic, with a visual culture stuck years behind. Our task was to break through that: build a brand that stands apart from the low-quality aesthetics of the niche, while staying deeply rooted in hunting tradition - and pair it with a website built to generate business.
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Simple, refined, and very well executed.
When do you know a design actually has enough?
In university, one of my professors kept using the word "suficiencia." There isn't a clean translation for it, but the idea was strict: if a detail adds meaning to the concept, it stays. If you're adding it just because it looks nice, it goes.
I didn't think much of it at the time. Now it's the question I ask before every project ships.
What's the one thing you were taught early on that you still use on every project?
Suficiencia is such a powerful lens for design! Stripping away the fluff until every single element carries real intention is what turns a good layout into an iconic one
The mechanical dial standing in for the "2" is a clever way to make a stat feel tactile instead of just typographic. Nice restraint on the color palette too.