A SOP showing how I keep a CRM and contact database accurate and easy to work from. It covers new contact intake, ongoing record updates, data quality checks, follow-up scheduling, pipeline review, and weekly reporting, with clear escalation rules for high-value contacts. Built to demonstrate how I turn a messy or inconsistent database into one reliable source of truth clients can act on. This is a demonstration piece created to showcase process-documentation skill, not tied to a specific client engagement.