Day 12/30 of my hero section challenge.

Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.

Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.

Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.

12 down, 18 to go.

Built on the Viper template by Westhill Studio, adapted and customised by me.

Imagery and video generated with AI.

brilliant

Imagine sending someone a link and saying, “This is my business.”

I made this 30-second film for Launch in Seven’s new Business Idea to First Launch service. It shows an illustrative plant-care idea becoming a clear offer, a mobile-friendly page, an inquiry path and outreach drafts.

The $1,500 fixed package includes one offer brief, one responsive landing page, one connected inquiry form, three outreach drafts and one consolidated revision. Domain and hosting costs are separate. Scope, inputs and delivery date are agreed before we start.

Explore the package or message me with your idea and who it helps: https://contra.com/s/beq6QLOb-business-idea-to-first-launch-landing-page-and-inquiry-form

Original illustrative example, not a client commission or sales result. Custom motion, generated imagery, narration and original music.

Wonderful !