Most marketing teams build the product video first and then try to figure out social later. That's the order that creates the "can we just crop this to 9x16" conversation, and by that point you're already working backwards. Here's what usually happens. The team puts real effort into a product video for the website. It's well produced, clearly explains the product, and does exactly what it needs to do on a landing page. Then someone on the team says "we should use this on social too" and the scramble starts. Crop it vertical, trim it to 30 seconds, maybe add captions. The issue is that no amount of reformatting changes the underlying structure of the video. A product video is built to explain something to a person who already showed up wanting to learn. The pacing assumes intent. The opening assumes context. Those assumptions are baked into every edit, and they don't disappear when you change the aspect ratio. What I've started doing with teams is planning the social version during the product video process, not after it. You're already in the same creative world, working with the same footage and the same messaging. The cost of building a social cut alongside the product video is significantly lower than coming back to it weeks later and trying to reverse engineer something that was never designed for a feed. Think of it as two outputs from one production window instead of one video you try to stretch into two jobs.

yep, backwards order every time

I'm excited to finally share my official submission for the Rive Broadcast & Livestream Challenge! 🎉

A few days ago I posted a sneak peek, but this is the complete project.

Backstreaming was born from a simple idea: make professional broadcast graphics accessible to every streamer and content creator.

Instead of creating only a collection of overlays, I wanted to present a platform where designers can build interactive graphics with Rive, creators can control them live through a dedicated control panel, and, in the future, both can be part of the same ecosystem.

My vision is to help build a community where designers create, creators stream, and interactive broadcast graphics become more accessible for everyone.

This project wouldn't exist without the incredible capabilities of Rive and its Data Binding system, which completely changed the way I think about interactive graphics for live production.

I hope you enjoy it as much as I enjoyed building it.

Thank you, and good luck to everyone participating in the challenge! 🚀

#RiveChallenge #RiveApp #Broadcast #Livestream #MotionDesign #Backstreaming

Amazing job, Gustavo! As a developer, I can tell this is a fabulous startup project. Keep improving it! 🚀