Proper Form — Social Media Branding System

A flexible social media system created for Proper Form as part of the wider brand identity.

The template system was designed to adapt across different post formats, banners and platforms while maintaining a consistent visual language.

Rather than repeating one rigid layout, the system gives the brand room to vary composition, imagery and content while remaining clearly recognizable.

Created by Lepisov Branding in collaboration with Creative Mints.

Logo design: Ilya Gorchanyuk Creative direction: Dmitry Lepisov Brand identity + social system: Lepisov Branding × Creative Mints

This is how a social system should work: strong enough rules that the brand reads at thumbnail size, loose enough that the feed never looks copy-pasted. Do you hand clients a Figma kit for this, or build it in something their team edits themselves?

Currently Working on My Brochure Design Projects! ✨

I’ve been exploring creative layouts, experimenting with typography, and bringing different design elements together to create professional and visually appealing brochures. 📄💫

For me, brochure design is all about finding the right balance between creativity and clarity making sure every detail looks good while communicating the brand’s message effectively.

I love how the right combination of colors, images, and layout can transform simple information into something engaging and memorable. 🤍

Always learning, experimenting, and finding new ways to bring creative ideas to life!

💬 What do you think makes a brochure design truly stand out? I’d love to hear your thoughts!

#BrochureDesign #GraphicDesign #CreativeProcess #PrintDesign #BrandIdentity #ContraCommunity

For me a brochure stands out when each spread has one clear next step. The teal one with the appointment button and QR code nails it. Which of the four was hardest to balance?