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This is a short preview from a longer DTC product video — this is not the full video.
For this creative, I wanted to play with customer psychology and explore how product visuals, pacing, storytelling, and music can work together to make a DTC ad more engaging and memorable.
I chose a song-based approach instead of relying on a simple voiceover, while using AI-generated 3D product visuals and fast-paced editing to build the creative.
🎥 This is only some of the product visuals from the full video.
If you're interested in watching the full 5-minute video, feel free to reach out and I'll share the link with you.
And I'd love to know your thoughts — what would you rate this out of 10?
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WARNING: This video contains strong strobe effects. ⚡
I recently watched The Moment, the Charli xcx mockumentary. I really liked the strobing typography layered over the footage, so I tried recreating it for the Contra × @Invideo challenge.
Everything was done directly in the new invideo Editor timeline. Although, to be fair, Agent Two did most of the work. I supplied the assets and creative brief, then watched it go.
And it did a freaking good job. Not perfect on the first try, but the fixes only needed a conversation in chat.
Watch the original effect in The Moment’s official teaser: https://www.youtube.com/watch?v=9-LlnenSEF4
7UP Refreshment Campaign — 3D Product Commercial Video
High-impact 3D commercial animation designed for 7UP. Features photorealistic 3D drink can modeling, water splash fluid simulations, condensation droplets, dynamic motion graphics, and crisp lighting designed for digital ad campaigns and social media marketing.
This is good, fluid animation are always beautiful done
👀 Okay, don't read the description yet.
Watch the animation first.
Now tell me:
🧠 What did you think the product does?
✨ What was the first thing that caught your attention?
I made this product/UI animation for an AI-powered content moderation platform using Jitter.
The challenge?
Take a complex product workflow → simplify it → communicate it through motion.
No explanation.
No context.
Just the animation.
Did it work? 👀
Would love your first impression.
#MotionDesign #ProductAnimation #UIAnimation #Jitter #InteractionDesign #ProductDesign
Read it as a tool that checks text, audio and video before it goes live. The green Safe tag caught my eye first.